Laura Mulvey: The Male Gaze

Laura Mulvey created the term 'Male Gaze' in 1975. She believes that the audience has to view the characters from the perspective of a heterosexual male and that women are only represented in a way to provide visual pleasure for men. For example a scene may linger on the curves of the female body. This term was originally applied to film, more specifically the classic Hollywood style film, but can be applied to all branches of media.

Example from the film 'Transformers'